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We analyze each client individually to determine the best combination of on and off line strategies that will help you accomplish your goals–no “off the shelf” cookie cutters here. We then develop creative, engaging campaigns and content, and constantly measure results so we can improve and optimize the approach.
Focusing on identifying and understanding your audience and personas is the beginning. The more clearly we define your customer, the more effective your marketing message and better ROI on your marketing spend.
In brief, here is our 5 step process:
Who are the people and personas we’re trying to reach? Not just dry demographic data, but really delving into the psychographics of your audience.
What exactly is the goal of your campaign? As Stephen Covey taught us, “Begin with the end in mind." We’ll work with you to determine what outcomes define success for your campaign.
Only after these steps are complete can we design specific strategies, and determine the technology or platforms to use.
Designing what we might think is a great program has to be evaluated based on the response of your target market. The only opinions that are important are those of the people we’re trying to reach.
Course correction is an integral part of a successful campaign. Continual testing and refining is how we help you maximize your ROI.
Since the services we provide are individually tailored to each client, we have to be flexible. Our team members are not restricted to narrow job categories or niches. We work synergistically on each project, providing input from our individual backgrounds and experience–all focused on provided the maximum value to our clients.
We are always interested in new relationships and fresh challenges. Bring one to us, and let’s build something great together