How We Work With You
Focusing on identifying and understanding your audience and personas is the beginning. The more clearly we define your customer, the more effective your marketing message and better ROI on your marketing spend.
In brief, here is our 5 step process:
Prospects:Who are the people and personas we're trying to reach? Not just dry demographic data, but really delving into the psychographics of your audience.
Targets:What exactly is the goal of your campaign? As Stephen Covey taught us, "Begin with the end in mind." We'll work with you to determine what outcomes define success for your campaign.
Strategies and Methods:Only after these steps are complete can we design specific strategies, and determine the technology or platforms to use.
Measurement:Designing what we might think is a great program has to be evaluated based on the response of your target market. The only opinions that are important are those of the people we're trying to reach.
Optimization:Course correction is an integral part of a successful campaign. Continual testing and refining is how we help you maximize your ROI.
Lets Do Some Cool Stuff
We are always interested in new relationships and fresh challenges. Bring one to us, and let’s build something great together