Designing a Business Networking Campaign—Part 3

I want to finish this discussion of creating a business networking campaign by giving you seven additional components of your toolkit for this marketing effort.  Remember, this is not intended to be a complete list of items needed to market…

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Designing a Business Networking Campaign—Part 2

In Part 1 I introduced the concept of a networking campaign.  That is, an intentional, pro-active effort at using business networking to create and sustain “trusted sources” that can become referral partners with you and your business. Today I’ll introduce…

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Designing a Business Networking Campaign—Part 1

An enduring lesson from the growth of social media in the past ten years is the reality that people rely more on recommendations from trusted sources than they do from advertising.  Yet, most business owners focus their marketing efforts on…

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Deconstructing A Micro-Branding Project

The concept of “branding” is often discussed in business magazines and Wall Street Journal articles. “Creating Your Brand” or “Defending Your Brand” or “Transforming Your Brand” are all topics of recent columns in the national press. The challenge for a…

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The 3rd Era of Branding

Over the past 40 years we have seen, and experienced, an evolution in the concept of branding for a business or individual. Back in 1970’s and 1980’s “branding” was essentially image engineering. That is, making sure that corporate logo’s were…

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