Defining Your Target Market

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My Most Costly Business Mistake

Like many of you, I will occasionally let my mind wander back over a lifetime in business and play the “what if” game. You know the one. “What if” instead of choosing the opportunity in Denver I had stayed and…

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Timeless Advice

I was in Los Angeles on business last week, and as I often do, stayed with friends rather than at a hotel.  One of the afternoons I was there it worked out that I had a couple of hours of…

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From Broadcast to Narrowcast

As recently as ten years ago, the life of a marketing consultant, or business owner managing their own marketing spend, was much easier. Depending on your product or service, and how large a geographical area you wanted to market to,…

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