How to be Miserable!?!

I am fortunate to know two people who work as “life coaches.”  Life coach is a relatively new profession, and its practitioners are trained to assist their clients in managing their lives.  That is, helping people create and embody a…

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Four Facebook Marketing Realities

On its surface, Facebook marketing seems simple. Post some interesting content, get a lot of people to “like” you, offer the occasional premium…easy, huh? Not so fast! There are challenges to successfully using the king of social networks to grow…

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Get Into the Cookie Business

Remember the smell of freshly baked cookies?  It’s impossible not to feel good when someone offers you a delicious, warm, flavorful cookie.  What does this have to do with your business?  Simple.  What cookies are you giving to your prospects…

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My Most Costly Business Mistake

Like many of you, I will occasionally let my mind wander back over a lifetime in business and play the “what if” game. You know the one. “What if” instead of choosing the opportunity in Denver I had stayed and…

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Increasing Website Conversion Rates

For anyone doing business online conversion rate is an important metric. A simple definition of conversation rate: the number of visitors to your site who become customers. That is, how many are buying what you offer? A significant portion of…

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Have I Really Become a Curmudgeon?

Over the past year I have attended at least a dozen marketing seminars. A couple of these were weekend to week-long sessions with “gurus.”  Others were a full day or just an afternoon with a travelling expert. That doesn’t include…

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Monitoring Social Media

Participating in the social media universe is non-negotiable for today’s business.  As we’ve said before in this blog, just because you’re not there doesn’t mean there isn’t a conversation taking place. A challenge marketer’s face is how to keep up…

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You Must Be Speaking!

Every independent professional must be doing public speaking to grow their reputation, perceived expertise, and business. A bold statement I know, but I believe it to be true. If you’re a Realtor, consultant, business coach, network marketing professional, mortgage banker,…

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Tools For Video

With the increasing popularity of web videos as a marketing tool, it has become almost mandatory that both on and off line companies “get shooting.” It’s much easier to get started than you might think. Today I want to share…

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How Do You Define “Marketing?”

What exactly is “marketing?” Is it a fancy word for advertising, or sales? When someone uses the phrase “sales and marketing” what does that mean? Is a “marketing plan” something different than a “sales plan” or “business plan?” It should…

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