How We Think

WAD-Based Marketing

I read an interesting interview with the CEO of a well known company that has a strong retail presence, but also markets extensively on-line. When asked about balancing these two …

Why They Buy–Part 2

In Part 1 I challenged you to think seriously about why your customers buy from you. I hope that I convinced you that understand the mind and motivation of your …

Why They Buy–Part 1

Most sales people, and all sales managers, spend thousands of hours studying how to sell. We attend seminars, our companies bring in expert consultants, we read marketing strategy books; all …