Four Common B to B Selling Mistakes

If your company sells primarily to business customers, then it is likely that you experience occasional disconnects between the marketing you invest in every month, and the sales presentations made by your “people in the street.”  This is common, in…

Read More

Designing a Business Networking Campaign—Part 3

I want to finish this discussion of creating a business networking campaign by giving you seven additional components of your toolkit for this marketing effort.  Remember, this is not intended to be a complete list of items needed to market…

Read More

Designing a Business Networking Campaign—Part 2

In Part 1 I introduced the concept of a networking campaign.  That is, an intentional, pro-active effort at using business networking to create and sustain “trusted sources” that can become referral partners with you and your business. Today I’ll introduce…

Read More

Designing a Business Networking Campaign—Part 1

An enduring lesson from the growth of social media in the past ten years is the reality that people rely more on recommendations from trusted sources than they do from advertising.  Yet, most business owners focus their marketing efforts on…

Read More

How to be Miserable!?!

I am fortunate to know two people who work as “life coaches.”  Life coach is a relatively new profession, and its practitioners are trained to assist their clients in managing their lives.  That is, helping people create and embody a…

Read More

Design Your Emails to Get Read

The statistics are pretty depressing.  The average “open rate” for email marketing these days is about 15%.  Even people who have opted into your list and asked you to communicate with them will only open 45% of your communiqués.  The…

Read More

10 Essential for On-Line Marketing, Part 2

In our last post we offered the first five essential strategies that need to be incorporated into any web-based marketing program.  The foundation for both articles is our belief that good marketing fundamentals are mandatory regardless of the channel.  Here…

Read More

Ten Essentials for On-Line Marketing, Part 1

If you were to read five “how to” articles for growing your business on line, I expect that you’d find at least five different strategies.  Lost in all of the rhetoric about this “new” channel for business growth is the…

Read More

Defining Your Target Market

Read More

Roofing Contractor Marketing: Customer Analysis

Read More