Strengthening Customer Loyalty—Part 1
So much of the time as business owners we focus on generating leads and finding new customers. Intuitively though, we know that it is far less expensive to keep an …
How We Think
WAD-Based Marketing
I read an interesting interview with the CEO of a well known company that has a strong retail presence, but also markets extensively on-line. When asked about balancing these two …
Social Media: Maybe it Really is About You–Part 2
In my last post I tried to help you understand that today’s prospect is doing their homework on you and your business before you ever have the opportunity to meet …
Social Media: Maybe it Really is About You—Part 1
If you haven’t been paying attention the last couple of years, you may not have recognized that businesses in every category are creating a presence in the social media world. …
Why They Buy–Part 2
In Part 1 I challenged you to think seriously about why your customers buy from you. I hope that I convinced you that understand the mind and motivation of your …
Why They Buy–Part 1
Most sales people, and all sales managers, spend thousands of hours studying how to sell. We attend seminars, our companies bring in expert consultants, we read marketing strategy books; all …
How to Tell Them “Size Doesn’t Matter”
Any small business owner has, at one time or another, dealt with a prospect who was concerned that they wouldn’t be able to fulfill a need because they were a …
Finding Forums
If you are looking to make connections with new people who share a common interest let me suggest you begin to visit relevant forums. No matter what niche you are …
The 3rd Era of Branding
Over the past 40 years we have seen, and experienced, an evolution in the concept of branding for a business or individual. Back in 1970’s and 1980’s “branding” was essentially …
Public Speaking That Moves Your Audience
Want to know one of the secrets of really effective public speakers? You know the style of presentation I’m talking about; one that challenges people to take an action or …