Local Search Optimization Local Search Optimization Make it easy for people to find you. No matter how sophisticated a marketing strategy might be, the bottom line is still what it has always been: people like to do business in person with people they know, like, and trust. They use search engines to find stuff. The goal then is to make certain that when they are looking for what you offer, they can find you. We have been helping businesses get found online for ten years, and have monitored the continuing ebb and flow of algorithm changes as the search engines continue to refine their processes. Through all of those machinations a few constants hold true. We work hard to make sure that your local search marketing campaigns are built to last by adhering to them. Here are just a few of the ways we do that: On site audit. If we didn’t build your site, or if it has been a couple of years since your site was last analyzed, let us perform an audit. We’ll analyze headings, tags, content density, footer links-all of the factors that search engines look at to verify a sites quality. Citation and Directory audit and claiming. We analyze all of your business profiles and insure consistency. We can also see what sites your competitors on listed on and make sure you’re there too. Click through rate and dwell time metrics are critical if your website is going to be presented in search results. Our programs will organically enhance these traffic measures. Creating local pages for your entire service area will serve as a hub for people who are in outlying areas. Managing these multiple locations that each need their own local footprint can be complicated. We do it a lot, so know the ropes. Powerful links: When you need an extra boost to get your keywords ranking the best strategy is high domain authority homepage links. Our minimum standard is Moz 15+ DA. We also create links through bookmarks, status updates, .pdf posts, and video Press Release: Press releases are the industry standard for high quality site optimization. We will take your business or an event and turn it into an article called a Press Release. We then seed this article through our established network of over 400 news outlets. These include the Associated Press, Lexis Nexis, Comtex, media network affiliates, and more. These links bring authority and diversity to your link profile. Here’s the bottom line: Local search engine optimization is a constantly moving target. Last year’s strategies may no longer be effective. We do this every day, let us help you keep and improve your page rank.