If you have paid attention to the changes Google has made to the search results page in the last year, then you’ve noticed an increasing emphasis on paid ads. It only makes sense, Google generates somewhere around 94% of their revenue from their paid ads platform: Adwords. For many businesses, even local marketers, paying for ads is the only way to get to page one of the search results.
Cutting through all of the complexity and consistently changing criteria for calculating a quality score is what we excel at. We can help you improve your ad copy, refine your ad groups, and find keyword opportunities you may not have thought of.
Lesser known, but powerful paid advertising opportunities exist on social media platforms as well. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Reddit, and StumbleUpon ads can convert segments of your customer base in a very cost effective way.
As the search engines increasingly limit the number of positions on the first page of the search results, and many of those spaces are taken by national brands and directories, “paying to play” is the only way for a local business to get displayed. We can help you analyze this option.