With 200+ platforms out there, let us help you identify the right channels for your message.
Create value where your target customers are the most active. Despite what a lot of so called gurus want to tell you, social media is not a tactic, it’s a medium. It isn’t about how many followers, likes, re-tweets, or shares your content has seen. Social media is about engagement and providing real value to your target customers and your industry.
There are a lot of agencies and social media consultants out there who will offer you a dated, cookie cutter social media strategy. That doesn’t work anymore. What we find works today is more like digital public relations than social media marketing. It requires a dedicated commitment to a well thought out communications strategy.
What does that mean, exactly? Here are four components we employ for our clients.
Frequently we talk with business owners who have avoided the “time suck" of social media, or who bemoan the fact that their employees spend so much time on social media during the workday. We understand. Social media needs to be evaluated just like any other marketing channel, and campaigns created that extend your brand to the specific audiences on each one. That is a social media strategy, and that’s what we can help you implement.