Trick question: who is the single largest user of direct mail marketing in the US today? Any ideas? Would it surprise you to know that it’s Google? That’s right, the 800# gorilla of the internet sends millions of pieces of US mail every month.
We understand that not all audiences are on the Internet. Direct mail is still a powerful way to generate leads. Some prospects respond best to radio or television campaigns. Other business niches use billboards, neighborhood flyers, bus benches…you have to be flexible with your marketing spend, focusing on where your prospects are.
To do that you need an agency that understands both on and off line marketing channels, and how to craft messages for each. That’s what we do.