In marketing, a funnel is often used as a visual metaphor to describe the journey that a potential customer takes on their way to becoming a paying customer. A funnel allows you to track and measure the progress of potential customers as they move from awareness of...
Social media marketing has become an industry of its own. You can’t scroll through any social platform and not see some form of it. This is because social media marketing is one of the most efficient and cost-effective ways to connect with customers and promote a...
Online reputation marketing is the process of cultivating a positive online reputation for a business. In today’s digital world, a business’ online reputation is more important than ever, as it can have a significant impact on everything from consumer trust to...
In today’s competitive business landscape, it’s more important than ever to have a solid marketing plan. This is a plan that details the route a company intends to take to achieve specific marketing objectives. This plan is meant to be a roadmap to...
Most local businesses sell directly to their customers. They depend on a steady flow of new customers as well as vital “repeat business” from satisfied past customers. The challenge we face as business owners is where to invest our important marketing dollars to both...
