Being a small business owner, you understand the importance of marketing your business. But what you may not understand is the best way to do so.
You’re inundated with the day-to-day tasks of running a business, taking care of customers, and managing a staff – leaving little time for researching marketing ideas.
That’s why we’ve done the heavy lifting for you and have put together a list of the best marketing ideas for small businesses.
Inexpensive Marketing Ideas For Small Business
- Business Cards
This is most likely an item you already have, so why not put them to work for you? Make it a point that your cards are being handed out to every customer that comes in.
Ask customers to share a card with friends or family members who may need your products or services. You can also post your cards on bulletins around the community.
- Networking Events
Use networking events to meet other go-getters in your community and get the word out about your business. Word of mouth marketing is powerful.
- Local Fairs Or Events
Rent a booth at a local fair or event. This is a great way for members of your community to meet you and learn about your business and what you offer.
- Create A Referral System
Referrals are one of the most effective forms of marketing. Create a refer-a-friend system that rewards your customers when they refer someone to you.
- Do A Giveaway
This doesn’t have to be anything big. It can be a small prize or a discount.
Having customers opt-in for a chance to win something is a great way to create a buzz around your business while also building your email list.
Social Media Marketing Ideas For Small Business
Social media is a great way to connect with potential customers as well as stay top of mind of mind with your current ones. Unsure of what to post? Here are a few ideas:
- Before And After Photos
If you have a service based business where you perform repairs or installations, take before and after photos and videos to share on your social profiles.
Polls are a great way to engage your audience and get to know them better. Ask niche related questions to find out what your audience would like to learn more about or see more of.
- Boost / Promote Posts
Most social media platforms today give you the ability to boost or promote a post by spending a small amount of money. This can give your post more reach and push it out to a larger audience.
Local Marketing Ideas For Small Business
- Reputation Marketing
We believe reputation marketing to be the single most important marketing method a business can implement today. 87% of customers look up a business online before purchasing from them.
What customers are saying about your business online matters. Even if you do no other form of marketing, you should at least put a focus towards achieving a 5-star rating. Check out our 5 Stars In 5 Days program here.
- Set Up a Google Business Profile
86% of consumers search for businesses on Google Maps. If your business isn’t listed there, you’ll be losing a large portion of potential customers to your competitors who are.
- Update Your Listings
If your business is listed on any directories such as the Better Business Bureau or local directories, ensure that all of your business information is updated and accurate.
If you don’t have any listings, create them. It’s important to be listed on as many business directories as possible.
- Organic SEO
92% of consumers go to Google to search for a business. Organic SEO is a strategy that optimizes your website and its content so that it shows up in the search engine results when customers are searching for related keywords.
This is a long-term growth strategy and can take some time to generate results, but it’s a strategy that is sustainable and has a great ROI.
- Paid Ads
Paid advertising is a very effective strategy if you’re willing to invest in it. This is a great way to get quick results. This allows you to put your business in front of a targeted audience who is looking for what you offer.
Marketing Plan For Small Business
You may still feel slightly unsure of how to piece all these marketing ideas together. Or maybe you’d like to implement a few of these strategies but don’t have the time or expertise to do so yourself.
That’s where we can help! At The Alchemy Consulting Group, we know that marketing can be both daunting and time-consuming, which is why we offer a variety of services that are designed to fit any budget or timeline. From website design to paid ads and SEO to social media marketing – we have a solution for every business owner who wants to grow their company.
We want you to succeed! That’s why we only use proven marketing techniques that have been tested and refined over many years. We’re confident that our strategies will help your business reach its full potential.