As the landscape of advertising continues to evolve, business owners are often asking the valid question: which online advertising platforms are best? With so many different options available, from social media networks like Facebook and LinkedIn to search engine optimization and paid advertising, it can be difficult to know which avenue will yield the best results. 


The Most Effective Advertising Platforms Will Differ For Each Business 


When it comes to which advertising platforms are most effective, there is no one-size-fits-all solution. The best advertising platform to use can vary greatly depending on a number of factors including a company’s target audience, budget, and goals. 


How To Determine The Best Advertising Platforms For Your Specific Business


the best advertising platforms


Let’s take a closer look at each of the aspects you’ll want to consider when evaluating advertising platforms. 


Familiarize Yourself With The Options Available


Before choosing any advertising platform, it’s important to familiarize yourself with all the options available to you. A few of the most commonly used online advertising platforms include: 


  • Social Media Platforms 


Social media has revolutionized the marketing landscape in recent years by providing companies with an organic way to advertise their brand, products, and services— meaning it’s free. By creating profiles and actively participating in these networks, your company can take advantage of the wide reach of social media to build brand awareness and spread the word about your offerings. 


Content marketing is a powerful way to do this. By sharing helpful articles, videos, and other content related to your products or services, you can generate interest without feeling too sales-y. Social media is also a great way for you to build a more personal relationship with your audience and grow a loyal customer base. 


  • Search Engines


Search engines, such as Google, provide another form of organic online advertising for businesses. This can be accomplished through SEO (search engine optimization). Through search engine optimization, websites can increase their visibility in the SERPs (search engine results pages). 


SEO is the process of ensuring a website’s content and structure meet the criteria that search algorithms take into account when displaying pages in response to users’ queries. This involves optimizing web pages with keywords and phrases that consumers are searching for, as well as making sure titles, headings, copy, and internal links all adhere to certain criteria. As such, if you are able to implement successful SEO strategies on your website, you will be able to more effectively reach consumers who are searching for what your company offers, resulting in more site visits and increased conversions. 


  • Paid Search Advertising 


Paid search advertising, such as Google Adwords, is a popular form of online advertising that allows companies to increase their visibility and their presence on the internet. With Google Adwords, your business can create customized campaigns with Google Ads by setting up specific ad groups focused on certain keywords or phrases. When a potential customer searches for those terms using Google’s search engine, your ad will appear in the sponsored section of the search engine results page, above the organic results. 


With the pay-per-click (PPC) bidding process, advertisers only have to pay when a user clicks on their ad. This ensures that businesses are getting the most out of their online advertising budget as they are only paying for interested customers that click through to their website. You can use Google Adwords to hone and refine your PPC campaigns in order to maximize effectiveness while obtaining profitable returns on investment.


Banner ads are another form of paid advertising that can be used to retarget potential customers on the internet. By utilizing cookies and other tracking methods, advertisers are able to record data on a customer’s browsing habits that can be used to target them with pertinent display and other types of ads. Information such as the client’s past purchases, favorite keywords, which websites they have visited, and more, can all be used to tailor banner campaigns specifically for that individual and keep your brand at the front of their awareness. 


  • Website and Marketing Funnels 


A website and marketing funnel are essential components to any online advertising strategy. Regardless of what online advertising platform you’re using, your goal is generally to drive potential customers to your website or marketing funnel. Your website acts as the hub for your marketing funnel. And a marketing funnel is designed to take a prospect from interest in your product or service to being a paying customer. 


Audience Research 


audience research


Before you begin advertising, it’s critical that you first perform audience research. This will help to ensure that you are targeting the right platforms. Audience research allows you to determine which advertising platforms will effectively reach your target demographic and yield the greatest return. 


Since media consumption habits differ depending on age, interests, and other demographics, it is important to identify where your audience spends the most time online. This allows you to tailor content that resonates with their preferences and optimize placement for maximum exposure. By understanding which sites and platforms are most relevant to your specific audience, you can save valuable marketing resources and leverage the right channels for your campaigns and marketing efforts. 


Competitor Analysis 


competitor analysis


A competitor analysis is one of the best ways to gain insight into the digital advertising practices of your industry rivals. This allows you to evaluate their strategies including which advertising channels they’re using and what types of messages appear to be resonating with their audience. An effective competitor analysis can provide you with critical insights that can inform your own creative strategies as well as inform decisions about where to allocate your time, energy, and resources for maximum impact. 




marketing budget


Your marketing budget is a large determining factor in which advertising platforms are best for your business. If you have a very limited budget, it may be best to start with organic (non-paid) advertising platforms. If you have more money to invest, you can start with paid advertising. A combination of both organic and paid can be a really effective strategy as well. 




marketing goals


Another factor that’s important to keep in mind when choosing advertising platforms is your marketing goals. For instance, if your goal is to get fast results, investing in paid advertising platforms is generally the best option. Paid campaigns can generate almost immediate results. On the other hand, organic platforms are a great long-term strategy. Organic methods such as blogging and social media activity will take longer to gain traction, but can be very effective in driving consistent traffic to your website. 


Still Need Help Discovering The Best Online Advertising Platforms For Your Company? 


If you find that you still have questions about the best online advertising platforms for your company, speak with one of our experts at The Alchemy Consulting Group. We specialize in all of the above advertising platforms, and can help you choose the right ones based on the factors discussed here, as well as what stage your business is in— whether that is just starting to establish an online presence, or already established online and looking to build upon that foundation. 


We also offer four trademarked products that are designed to help your business grow from whichever stage it’s in:


  • Digital Jumpstart®


This is for companies who have not yet established their online presence in the digital world.


  • Marketing 3-PAK®


This is for companies who are already online but now they need their phone to ring! The Marketing 3-PAK® solves the two biggest problems faced in today’s marketplace: a company’s online reputation and attracting new prospects. 


  • Core 5 Marketing®


This is a complete business growth solution which includes reputation marketing, funnel development, copy curation / creation, social media marketing, SEO, and multi-channel paid advertising. 


  • Results First SEO®


Getting your business on the first page of Google is the Holy Grail of the internet. And with our Results First SEO® program, you don’t pay until we do. 


To learn more about how we can help grow your business, call us today at 877-978-2110 or schedule a call at


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