Online reputation marketing is the process of cultivating a positive online reputation for a business. In today’s digital world, a business’ online reputation is more important than ever, as it can have a significant impact on everything from consumer trust to search engine ranking.
Reputation marketing helps businesses control the narrative about their brand and ensure that prospective customers see them in a positive light. A strong online reputation can help a company attract new customers, while a poor reputation can damage their chances of success.
A single negative review can cause potential customers to look elsewhere, and even a few positive reviews can dramatically increase sales. That’s why online reputation marketing is so vital. By monitoring online conversations, responding to negative reviews, and acquiring more positive reviews, businesses can protect their reputations and ensure that they’re putting their best foot forward online.
Do You Know Your Online Reputation Score?
When it comes to reputation marketing, you should first assess the current condition of your business’ online presence. You can do this by looking at your online reputation score.
A reputation score is a metric that measures the overall positivity or negativity of a businesses’ online presence. This score measures performance across a variety of platforms such as social media, online reviews, surveys, press mentions, etc. You’ll want to take this score seriously, as it can have a direct impact on your revenue.
A study by Harvard Business School found that a one-star increase on Yelp translated to a 5-9% increase in revenue for restaurants. This type of finding holds true across essentially every industry.
In addition, online reviews are often one of the first things potential customers will look at when considering doing business with you. Research has shown that over 70% of consumers say positive reviews make them more likely to use a local business. And almost 90% of consumers trust online reviews as much as a personal recommendation. Because of this, it’s important to take steps to improve your online reputation score through reputation marketing.
Here are 5 reputation marketing tips that will help you earn and maintain a 5-star rating online:
1. Develop methods for consistently acquiring new positive reviews.
There are a number of ways you can encourage customers to leave their feedback. One way is to offer incentives to customers who leave a review, such as discounts or coupons.
Another method is to make it as easy as possible for customers to leave a review by providing links or QR codes that lead directly to review sites such as your Google Business Profile or Yelp listing.
And perhaps the most important is to simply provide excellent customer service and produce high-quality products or services. If customers are satisfied with their experience, they are much more likely to leave a positive review.
2. Market your reputation.
Promote your positive reviews. When you receive a good review, share it on your website and social media channels.
Another option is to invest in paid advertising. Paid advertising is a great way to get your reputation in front of more people. Utilizing targeted ads to make sure your reputation and brand is seen by the right people can pay huge dividends.
3. Monitor your online reputation.
Keep track of what people are saying about your company online. Use Google Alerts or another similar service to track what’s being said about your business online. This way, you can address any negative comments quickly and effectively.
4. Respond to negative reviews, graciously.
When someone leaves a negative review, take the time to respond. No business is perfect, and it’s inevitable that you’ll receive some negative reviews at some point. When this happens, it’s important to respond in a professional and courteous manner. Thank the customer for their feedback and offer to resolve the issue offline, if possible.
5. Take advantage of social media.
Social media platforms like Facebook and LinkedIn provide an excellent opportunity to stay connected with your customers and promote your brand in a positive light. Make sure to post regular updates and respond promptly to any questions or concerns raised by your followers.
Also, encourage your customers/clients to leave reviews and endorsements on your social media profiles.
Need Help? Consider A Reputation Marketing Company
If you feel you need professional help improving and maintaining your business’ online reputation, a reputation marketing company is a good option to consider. At Alchemy, we specialize in improving and marketing businesses’ online reputations.
Our 3 step Reputation Marketing Program includes:
- Monitoring the top online review directories, and notifying you immediately when a review is left so you can respond to it.
- Creating a branded feedback page and utilizing an autoresponder to encourage customers to leave a review.
- Adding a widget to your website to display your 5-star reviews.