It’s no secret that both SEO and paid advertising are powerful marketing strategies, but which is better?
As with most marketing methods, they each have their pros and cons. The following article will break down the difference between the two and help you decide which one is right for your business. Let’s start with the basics …
What Is SEO Traffic?
SEO traffic is also known as organic traffic or in other words, free visitors to your website.
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines such as Google and Bing. When done correctly, it can be a highly effective way to bring in more traffic and increase sales.
Pros And Cons Of Using SEO To Increase Traffic
- Free Traffic – With SEO you don’t have to pay to receive the traffic. You simply optimize your website and content so that it ranks in the search engines when consumers are looking for it online.
- Great Long-Term Strategy – Once you begin seeing results, they will continue to grow with minimal additional effort or maintenance.
- Scalable – The results from SEO tend to compound on themselves over time.
This means that it naturally scales. There’s no need to drive up your budget. You’ll also build more authority over time which gives your rankings a boost.
- It Takes Longer To See Results – SEO is not going to yield results overnight. Depending on how competitive the keywords you’re looking to rank for are, it could take at least 6 to 9 months to begin seeing significant movement for competitive keywords.
- Algorithm Changes – Google is constantly changing their algorithms, which can have unexpected negative impacts on your SEO.
What Are Paid Ads?
Paid ads allow you to show your business to targeted audiences who are searching for keywords related to what you offer. An example of this is paid search advertising on Google, also known as pay per click (PPC).
Pros and Cons Of Using Paid Ads Strategy
- Fast Results – In many cases, you can start receiving clicks and leads as soon as the same day.
- Targeted Traffic – You have control over who you put your ads in front of and can be specific about keywords, demographics, and geographical location all the way down to targeting people within a certain radius of your business.
- Quickly Collect Data – With paid ads you can quickly collect and evaluate data such as demographics and geographical location which allows you to optimize your ads in real time.
- It Costs Money – You have to pay to play. You will need to invest some amount of money upfront before you begin receiving traffic.
- Costs Increase As You Scale – Scaling paid advertising will require that you increase your ad spend.
Although you should be making more money at this point, it’s important to note that as you scale your cost per lead, visitor, and conversion typically increases which is why you must continually optimize your funnel.
SEO vs Paid Search: Which Is Better?
What is the best option for you? It depends on your budget and how long you want to wait for results. If you want immediate exposure and are willing to pay for it, then paid advertising is the way to go. But if you want to achieve lasting success through organic search engine traffic, you should put a focus towards SEO.
Here at the Alchemy Consulting Group, we know that when done right, both of these methods provide an ROI. We believe it should be a business’ goal to implement both. This is why we offer flexible financing options to help you get started. We also offer a results first SEO program where you don’t pay until after we’ve ranked you on the first page of Google.
Have Questions? Call us at 877-978-2110 or schedule a call at a time that is convenient for you: https://calendly.com/gordonvanwechel/15min