We Make Digital Marketing Easy
BUSINESSES RETAIN US TO HELP THEM GROW THEIR BRANDS WITH PROVEN MARKETING STRATEGIES
MARKETING ROADMAPS
MARKETING ROADMAPS
You can’t hit a bullseye if you haven’t defined the target. We’ll invest time to understand what you want your business to look like. Then, using market tested strategies we develop a gameplan that will meet the goals you have defined in a way that is measurable, repeatable, and fits within your budget.
Deliverable: Roadmap Timeframe: 2 weeks
www.alchemyroadmap.com
BRAND MESSAGING
BRAND MESSAGING
Words are what sells. Using the right words that resonate with your target market
will be the foundation of growing your business. This included detailed keyword
research,customized messaging script, and your unique practice “one-liner.”
Deliverables: One-Liner and messaging framework. Timeframe: 2 weeks
WEBSITE DEVELOPMENT
WEBSITE DEVELOPMENT
Your website is your 24/7 salesperson. By implementing transformational story telling principles and compelling solutions offered by your business you will enjoy a high conversion rate of prospects to clients. All sites are developed in Word Press and include: site map, SSL certificate, hosting, wireframe and copywriting following Story Brand best practices, stock photos, on-site SEO and two rounds of revisions.
Deliverables: Website Timeframe: four to six weeks
MARKETING FUNNELS
MARKETING FUNNELS
According to Google, 96% of the visitors to your website will leave without making a decision. Your marketing funnel is what will keep your business name and expertise in front of them. It starts with a unique lead generating report that gives you permission to begin an email conversation with the prospect. We will craft the copy for all materials that will tell the story of your business and the results you achieve for your customers.
Deliverables: Content for series of 6 emails, lead generating report and/or case study Timeline: four to six weeks (concurrent with website)
DIGITAL ADS
DIGITAL ADS
We create and manage paid advertising on Google and Facebook, as well as 5x retargeting campaigns for your website.
Deliverables: Ad content and display ad design, management of all campaigns
Timeline: To begin after website is launched
OTHER MARKETING CHANNELS
OTHER MARKETING CHANNELS
As a full-service marketing agency we can also utilize a variety of both on and offline channels on your behalf. These include reputation marketing, social media content curation and publishing, direct mail, blog creation and posting, and a complete suite of search engine optimization tools.
Deliverables: To be determined with you Timeline: At your option
WORDS MATTER — GET THEM RIGHT
If you aren’t speaking your prospects language, they aren’t listening. When you use an effective brand message and brand voice you can cut through the clutter and speak to the real issue in the mind of your prospect—the hopes and fears they are experiencing. And when you demonstrate for them how you solve these problems they will be beating down your door to have you handle their case.
WE DON’T LIKE TO BRAG
BUT WE DON’T MIND WHEN YOU DO
We get approached by a lot companies with big promises. When we first met with Gordon from Alchemy he asked us a lot of good questions and really tried to understand our business. The proposal he made later was for things we could afford and that have really worked to bring us new prospective jobs. It is so refreshing to work with a company that actually listens to us.
– Leonard Hardin
Positive: Professionalism, Value
After getting several bad reviews I wanted some help with this problem. I interviewed several agencies but found that the team from Alchemy really had expertise in this area. After the first three months of working with them I know I made the right decision! Each week we are receiving one or two 5 star comments from our customers.
– Budd Stainton
Positive: Professionalism, Quality, Value
With three crews in the field on jobs every day, and preparing bids for new jobs, I realized I couldn’t keep doing my own marketing. I heard about the Alchemy Consulting 3-Pack and after talking with them decided to give it a try. Not only are we getting more opportunities, they are better quality jobs. We’ve even been able to get two jobs in a neighborhood where we had never won a bid.
– Mary Futrell
Positive: Professionalism, Value
5 Marketing Mistakes That Prevent Businesses from Growing.
I believe that if you take action on executing the proven suggestions in this document you will be seen as the go-to expert and DOMINATE your business in your marketplace.
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