Organic SEO is the process of optimizing a website with the goal of improving its visibility on search engines so that it receives higher volumes of traffic.
With organic SEO you acquire website visitors who are specifically looking for what you offer.
This is a strategy that focuses on creating high-quality content which will improve your website’s authority and visibility over time. This approach can result in sustainable, long-term growth for your business.
What Is Organic Search In SEO?
Organic search consists of all the search results that are produced when a term or keyword is entered into a search engine.
How Organic Search Works
Every search engine such as Google, Yahoo, and Bing have their own individual algorithms which dictate what consumers see when they are searching for specific keywords.
This means that what you see on one search engine may differ from another.
Search engines are continually optimizing their algorithms in an effort to show consumers the most relevant, helpful, and reputable information in relation to what they are searching for.
What Is The Difference Between Direct And Organic Search?
Direct search is typically when an individual types your website URL directly into their browser. This means there was no referring website that pointed them to your company URL.
With organic search, there is a referring website which could be a search engine, blog post, social media post, etc.
What Is Organic Traffic In SEO?
When it comes to SEO, “traffic” is basically another word for visitors who land on your site. The best thing about organic traffic is that it’s free.
It’s unpaid traffic that comes from people who are finding your website through a search engine. Not only is it free, but it’s also targeted traffic that is already interested in what you offer.
Once you have organic traffic coming to your site, you can begin converting these visitors into leads and customers. This is why it’s so important to put a focus towards getting more organic traffic. It is a process, but one that is very worth the time and effort.
How To Improve Organic SEO Traffic
With the right strategy and a little patience, you can strategically improve the amount of organic SEO traffic that you’re getting to your website.
It’s important to note that you should watch out for “black hat” SEO strategies. Black hat strategies are meant to trick the system (algorithms) and if you get found implementing these, it can be detrimental to your website and your ability to rank in the search engines.
Best Organic SEO Techniques To Increase Organic Traffic
The following are the best techniques for safely and effectively improving your organic traffic.
1. Keyword Research
The first step in organic SEO is doing research to find out what specific keywords consumers are searching for when they’re looking for what you offer.
There are many keyword research tools you can utilize for this, such as Ubersuggest, Ahrefs and Google Keyword Planner. With these tools you can enter keywords and see how much search volume they generate per month as well as how competitive they are to rank for.
These tools will also provide keyword suggestions and show common questions that consumers are asking.
2. Content Is King
Once you have the keywords you want to target, you need to create content based around those keywords. There’s a great deal of strategy involved in creating SEO optimized content which includes:
- Using keywords and long-tail keywords in the headlines and the text in a structured format.
- Conducting market research to find out what the length of the content should be (usually 500 to 1,000 words) as well as keyword density.
- Optimizing photos with alt tags.
- Writing good meta descriptions and title tags.
- Creating content that is rich in value.
3. Make Sure Your Website Is User Friendly
You only have a matter of seconds to capture a lead’s attention when they land on your website. Any inconvenience can cause them to leave.
Always ensure that your page load speed is fast and that the site and its pages are easy to navigate.
4. Embed your Google Business Profile
If you don’t already have a Google Business Profile, set one up right away. This will greatly enhance your organic SEO efforts.
You can actually embed your Google Business Profile onto your website, which builds trust and authority in the eyes of the search engine and can help boost your rankings.
What Are Organic SEO Services?
You may find that you don’t have the time or expertise to implement these organic SEO techniques for yourself. This is where organic SEO services come in. It may make more sense for you to outsource this task to a marketing agency who specializes in organic SEO.
Here at The Alchemy Consulting Group, we not only specialize in SEO but we also offer a Results First SEO program where you don’t pay until after we’ve ranked your site on the first page of Google.