What Is SEO?
The term SEO is abbreviated from the word “search engine optimization”. It refers to the process of upgrading your website to boost its online visibility when customers use Google, Bing, or other search engines to find items related to your business. The better your website’s presence in search results, the greater the chances you’ll attract attention and gain new and old clients to your business.
How Does SEO work?
Major search portals like Google and Bing are using bots to crawl pages, going from one site to another, gathering information about those websites and getting them indexed. Index is like a huge library where the librarian pulls out a book (or a website) to help you find what you are looking for.
Then, algorithms assess the webpages in the index, considering various ranking factors or signals to identify the order of the pages that should appear in the first page of search results for one query.
In library terms, the librarian has read all the books in the library and can determine which one is the answer to your question.
SEO success factors are considered proxies, angles of the user experience. This is how search bots can determine how good or helpful a website is when it comes to providing the user with the information they are looking for.
Since you can’t pay Google to get better organic search rankings, unlike the paid search ads, SEO professionals work harder. And this is where they come in.
Most SEO Factors periodic table is divided into six main categories and each is measured according to general significance to SEO. For example, the main factors of content optimization are quality content and keyword research while the page loading speed and crawl-ability are crucial website design factors.
List of Toxins (that undermine SEO best methods) are included in the latest update of the periodic table. These are tricks or shortcuts that are guaranteed effective results and getting higher rankings when search engines were less complicated. Though these methods work, the consequences aren’t worth it if you get caught.
There is also the newest Niches area that dives into the factors of SEO success under three main niches: Local SEO, News/Publishing, and E-commerce SEO. While overall SEO periodic table can help you improve your SEO methods, it is still better to learn the SEO nuances of the niches to help you have a better Google ranking for your website, blog, products, and services.
Search algorithms are used to show relevant and trustworthy websites and give users a great search experience. Improving your website and content with these factors can help put your website at the top of the search results.
Why is SEO important for marketing?
SEO plays an important role in digital marketing because people perform trillions of searches to know about a page, product, or service. Search is the main source of online traffic for websites and brands as well as associates with other strategies. Having a better visibility and higher page rank on Google than your rivals can have significant effect on your budget.
In the recent years, search results have been constantly changing and updating to give users more accurate answers and information that will keep them staying rather than bouncing to another website.
Keep in mind, search result features like rich results and Knowledge Panels can make your site more visible in search results and directly give users additional information about your website.
Why Do You Need SEO For Your Business?
What exactly does SEO do for your business? Most of the online activities such as product and service research all start with search engines. The highly targeted queries (the ones are typed into search engines), help a user to specifically find information relating to that query.
If you have a product or service that is related to the query it is important to deliver relevant content. Usually, searchers open the first 2-3 search results except for the advertised links. In most cases, users will only choose one to five links and rarely consider the second page of Google.
So, it is necessary to have a good SEO practice that brings you on the first page of SERP. This can help you boost your presence and give you advantages over your competitors site.
To attract customers, SEO provides your website with visibility. As above-mentioned, most of the online activity starts with a search. This means that you should be more visible and strive to have your website ranked on the first page of Google for a variety of keywords so you can drive more traffic to your pages.
Having a good standing on SERP with more visibility leads to increased traffic. Organic search is, in fact, the most common source of website traffic. A good SEO plan that includes various high quality ranking links can bring in more traffic than all other marketing efforts combined.
In general, users are searching for exactly what you have, so the traffic you get is more qualified. Despite having the most optimized ad set, you still cannot assure that users will like your products or services. However, organic SEO ensures that the querent searching and finding your site on the other end of their search are the most relevant and qualified increasing the chance of conversion.
That’s where the SEO works. To increase the possibility of conversion, you can give them the information they want together with the solution.
More conversions can happen if there’s implementation of an effective SEO strategy. Driving more traffic to your website means greater leads which produces more conversions for you. For example, if 2% of your site visitors become your customers, and increase traffic from 10,000 to 50,000 each month the result equals 800 more sales!
This information may persuade visitors that they will need your product and service, as informative and quality content is a key component of SEO. Visitors will find more value in your offerings if they understand exactly what you offer and how it will benefit them, increasing their chances of committing to a purchase.
Trust and Credibility
Trusted companies are the ones with solid SEO and content strategies. Trust can be earned through creating useful, high-quality content. You are likely to rely on a website with blogs explaining comprehensively what products they sell and how they can benefit you.
That is in comparison to a website with a landing and product page with little information about their products or services. Other SEO methods that add to your trustworthiness and credibility include having a high functioning website and building backlinks (when other websites link to your website pages).
User Experience Optimization
Search engine algorithms love websites with good (UX) design. To become competitive, make sure you have a user-friendly website.
Though getting ranked on Google can be tough, with the right strategy in place, it’s possible to be done for a variety of keywords specific to your niche. Here are our top 5 recommended ways to get crawled, indexed, and ranked on Google.
1. Your website should have a user-friendly design.
The most vital part of SEO is your website. No matter how appealing the design of your website may be, if it doesn’t have a positive user experience (UX), it means nothing. It is Google’s mission to provide its users with the best possible results.
Users will quickly exit your website and go back to the search results if your website doesn’t provide the information they need. This will result to the increase of your website’s bounce rate and lesser time spent, which conveys negative signals to Google. Therefore, having a user-friendly and clean navigation website helps you get indexed and ranked in the search engine results page.
2. Publish good content with the right keywords strategy.
If your web page doesn’t include the right keywords you want to be found for, it will be impossible to boost your website ranking. Many people mistakenly believe that it’s already enough to have the right keywords in the meta tags. But no, meta tags are rarely used by Google that focuses more on the page content. Make sure your right keywords copy is in the opening paragraph of text, headlines (using headers such as H1, H2, H3), and active clickable areas of link text on your website.
3. Make your website link-worthy.
Remember, having a large amount of links to your websites from other sites helps increase your website ranking big time. When you have excellent and helpful content, other websites will consider you as a valuable resource and thus, they will link to you. But if you want to speed things up, either choose between link exchange or get your content published on other websites (with a link back to your page).
\When it comes to links, quality over quantity. Getting a high-quality link from authority sites like Wikipedia or BBC is more valuable than loads of links from other websites. There is no shortcut in getting good quality links. It is earned by having a website with a lot of useful content.
4. Improve page loading speed.
With today’s internet growth, websites are expected to provide and load information immediately without having to wait. Users want to open a site within 3 seconds and if your page takes longer to load, expect them to go to another site. This will result in Google considering your website not user-friendly due to the high bounce-rate.
Image sizes are one important factor that can help improve your page loading speed. Having large-sized images takes forever to load which results in slowing down your site. So, to make your website loads faster, you can work with other things including enabling browser cache, fixing broken links, and cleaning up the code.
5. Stay up to date with Search Engine Developments.
Since Google keeps changing its algorithm and implementation, your website rank also changes. Thus, it is important to stay abreast with the Google updates and changes.
If you lack the knowledge or time to handle these issues on your own, it is best to hire a digital agency to help you boost and get ranked on search engine result page. While this implies that to optimize your website you need professional help, this also means that you will continually refine your website user experience. And once you consider the effect of user experience on conversions, this can have major long-term effects on your sales and revenue.
There are many articles and tutorials online as well as SEO agencies that can help you improve your user experience. SEO requires you to make your website easy to use to reduce bounce rate, improving your search rank on Google’s first page!
In conclusion, SEO is the bedrock of holistic digital marketing. When you know what your website users want, then you can apply that understanding on your marketing methods (paid and organic), on your social media, and more.