Creating a website that works harmoniously across multiple devices is essential for businesses that are trying to reach the highest number of potential customers. No matter how attractive and well-designed your site may be, if visitors can’t access it via their smartphones or tablets, you are missing out on a significant audience.
It is now more important than ever to develop websites with responsive web design that are capable of responding quickly and correctly to different types of devices, orientations, browsers, and resolutions. It’s no longer enough to build a website that only looks good on a desktop computer screen. In order to reach as many potential customers as possible, your site must work well on smartphones and tablets too.
So if you haven’t begun to optimize your website for mobile devices yet, now is the perfect time to do so.
What Exactly Does It Mean For Your Website To Be Optimized For Mobile?
To have a mobile optimized website means having a site that looks good and functions properly on screens of all sizes. This means that the website layout and content can be easily viewed and navigated from any device whether it is a laptop, tablet, or smartphone. It requires thoughtful design elements to make sure that all users experience a site’s features seamlessly no matter what device they are using.
A mobile optimized website uses scripts and other code that load quickly on mobile devices, so page load times are fast. This makes it easier for visitors to find the information they need quickly and effectively, which helps build trust for your brand or organization. Having your website mobile optimized essentially means providing the best possible experience for your visitors regardless of the device they use to access it.
Why It’s Critical To Have Mobile Optimized Websites
There are several obvious, and some not so obvious, reasons to make sure your business website is mobile optimized, which we’ll discuss below.
60% Of Consumers Search For Businesses On Mobile Devices
Probably the most notable reason to ensure your website is mobile optimized is because 60% of consumers use their mobile devices to search for businesses. This means if your website is not optimized for mobile, you’re likely missing out on over half of your potential customers. That’s a huge portion of the pie!
Improves SEO And Search Engine Rankings
It’s long been said that having a mobile optimized website can have a positive impact on search engine rankings. But it’s no longer just a theory— Google has actually come out and stated that they prioritize sites that are mobile optimized. Therefore, being accessible on mobile devices can vastly improve your search engine rankings, making your company more visible to consumers who are searching for what you offer.
Improved Customer Experience
Sites that are mobile optimized provide customers on any device with a positive experience, including the ability to navigate easily and access content quickly. This also helps to enhance their overall understanding of your product or service and strengthens your brand’s credibility.
Don’t Run The Risk Of Losing Out On Potential Customers
If you don’t have your website optimized for mobile devices, you run the risk of losing out on visitors and potential customers who can’t access or find the information they’re looking for. If a visitor lands on your site and it’s hard to read the content or navigate the menu, they’ll quickly move on to one of your competitors’ sites.
You will also lose out on potential customers who don’t feel confident enough to carry out tasks such as completing forms or making payments from their phones or other devices.
Increases Engagement And Time Spent On Site
To piggy-back on the above points— when a visitor has a good experience on your site, they’re able to easily navigate through it and find what they’re looking for, it can significantly increase their engagement. And the easier it is for a user to engage with your site, the more time they’ll spend on it, ultimately leading to them learning more about your products or services and enhancing the chances that they’ll convert into a paying customer.
Mobile Optimization Features
Mobile optimization features are technologies and strategies used to adjust the design and display of websites, webpages, images, videos, and other user interface elements so they offer an optimal viewing experience for users on mobile devices.
Common examples include:
- Automatic adjustment of website layouts as the user changes device orientation from horizontal/landscape to vertical/portrait position
- Scalability of fonts and page objects to ensure legibility on small screens
- Responsive design for better clarity in varied resolutions
- Clickable links that can be easily selected by finger pressure
- Touch screen friendly navigation bar placements
Mobile Optimized Design
Mobile optimized design focuses on providing users with an interface designed specifically to cater to the smaller screen sizes of phones and tablets and ensures that any website content renders correctly on such devices. This means incorporating features like swipe navigation or hamburger menus to reduce the amount of scrolling and page zooming that users must do when navigating a site on smaller screens.
Such sites are typically designed with a responsive layout, which adjusts the user interface to fit any device, and is capable of automatically resizing and repositioning page elements depending on the device size.
It’s also important to note that the way in which you go about making a website “mobile ready” has changed dramatically in recent years. Just a couple of years ago, mobile ready was achieved through a compression algorithm that just scrunched the text together and looked different on one phone vs another, depending on screen size.
Today a properly configured mobile ready website has specific code built in to present the site on any size screen and make it as readable and easy to navigate as if being viewed on a computer. If you work with a website developer who is updating your site, make sure they’re using a theme and technology that works this way and doesn’t just compress the copy.
Working With A Website Development Company
The majority of businesses that want their website optimized for mobile devices will turn to an experienced web development company for assistance. At The Alchemy Consulting Group, we’re experienced marketers who also specialize in website design and development.
We’re equipped with the specialized knowledge needed to create a responsive website that works seamlessly across all devices and platforms. We can ensure that all elements of the site will adhere to coding standards so the website runs smoothly for maximum speed and usability.
And if you don’t yet have a website for your business, we can design and create one for you. We’ll not only optimize it for mobile, but will also ensure it is ADA compliant, which means your content will be accessible to all individuals, regardless of abilities. To learn more about our website services, contact us by calling 877-978-2110 or schedule a time to chat at: https://calendly.com/gordonvanwechel/15min.