If you’re a business owner chances are you’ve heard the term “reputation marketing” at least once.
This strategy has started to gain momentum over the years and is now being recognized as one of the most important methods of business marketing out there today!
What Is Reputation Marketing?
Reputation marketing is managing the way your business is seen and perceived online.
Your online reputation is made up of one key component – reviews. In today’s world, reviews can make or break a business.
Reputation marketing is a strategy for managing those reviews. It’s important to be proactive towards consistently getting new, positive reviews.
It’s equally as important to respond to and manage all reviews, whether positive or negative.
Importance of Online Reputation Marketing For Local Businesses
What is the first thing a customer does before buying from or visiting a business?
They look it up online and see what people are saying about their products and/or services and then compare it with their competitors.
Studies show 87% of customers trust an online review as much as they do a personal recommendation.
9 out 10 customers say that a positive review has influenced their decision to purchase.
These statistics should not go unnoticed by business owners.
Not only does this indicate that having positive reviews will bring in more business, but it also shows that having negative reviews can be detrimental.
Swaying purchasing decisions isn’t the only benefit of online reviews. Another perk is that they help to increase your business’ online visibility.
Reviews build trust and credibility not only in the eyes of consumers, but also in the eyes of the search engines.
The more trusted your business is, the higher the search engines will rank it.
Building up positive reviews is one of the most effective methods for rising above your competitors in both rankings and sales.
Should You Hire A Reputation Marketing Agency?
The answer to this will primarily depend on how much time you have.
Most business owners are so busy with the day to day tasks of running their business, they don’t have time to develop strategies for consistently gathering new reviews and pushing those out online.
This is why it can be beneficial to hire an experienced reputation marketing agency.
At The Alchemy Consulting Group, we have a process for helping businesses track their current reviews, gain more reviews, as well as monitor what customers are saying about them.
We monitor 19 of the top online directories where consumers leave reviews.When a new review is left, we immediately notify the business so they can respond.
We also have our 5 Stars In 5 Days program where we help businesses boost their ratings and rankings by leveraging their already existing customer base.
We know in order to get ahead in this digital age, businesses have to be proactive about their online reputation.
Questions about how we can help you attain a 5 star rating? Call us at 877-978-2110 or reach us via email at gordon@thealchemyconsultinggroup.com
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