This 10-year-old company had focused primarily on residential and commercial lawn care and had built an impressive portfolio of more than 100 regular customers. We worked with the owner to expand his services to include sod replacement, hardscape design and installation, landscape design service, and expanded commercial services. Recently he has added the equipment to enter into the residential site excavation niche. We are managing Google Adwords campaigns targeting each of these service niches with custom landing pages for each.

Reputation Marketing, Reputation Video, Complete Rebranding of Company and Creation of Collateral Printed Materials, Designed and Launched a new Website, Retargeting, Adwords Management, Search Engine Optimization, Social Media Content Posting, GMB Page Optimization and Regular Posts.

In less than a year of working with Alchemy, Extra Mile now has 29 Google reviews and a 4.7- star rating. The retargeting campaigns average 22,000 impressions each month that have resulted in 1150 new prospects. Adwords campaigns focusing on each of his new service brought in 93 new customers in the last eight months, including two large commercial contracts. The bottom line is that Extra Mile will go from a company doing just under $500,000 in sales the previous year to more than $1 million in their first year of working with Alchemy.

This 3-year-old regional firm has a client base of approximately 650. The owners goal is to 3x the company over the next three years. She retained Alchemy Consulting to design and implement a growth strategy to accomplish this.

Develop a 3-year business and marketing plan. During this process a specific niche market of realtors and real estate investors was identified. A new website was created to focus on this market. We also took over management of their existing site. Both sites are hosted on Alchemy servers. Other products include Reputation Marketing, monthly reputation video, regular blog content creation for both sites, weekly GMB posts, creation of a real estate focused monthly newsletter, retargeting, banner ad campaigns targeting niche market, Open House events to introduce the firm to niche market, create a series of 30 short videos focused on questions clients ask then optimize and distribute these, create a series of weekly emails sent to niche market, daily social media posting, install a greeting card program, ADA compliance on websites, create promotional products campaign, identify speaking opportunities for owner. We also consult on staffing, acquisition of other firms, and other operational questions as requested. The Value Builder® 12-month program has been started.

Despite Covid causing some clients to close their business, the firm saw a 20% increase in client census, many of these coming from the new target niche of realtors/investors. Online reputation was increased by eleven 5-star reviews, acquisition of another firm is in process, website traffic has increased by 37% with more than 7000 unique visitors, retargeting and cold market campaigns have resulted in more that 409,000 impressions.

This 20-year-old company manufactures a variety of frames and covers used to secure crawl space openings. They distribute nationally, but most of their business comes from the mid-Atlantic and South regions. One of their unique selling points is their product is ICC approved by FEMA. Owner would like to sell the business in the next three years.

Reputation Marketing, Reputation Video, Retargeting, Cold Market Banner ad Campaigns, Google Ads, Value Builder® program.

Online reputation has improved to 4.9 stars with more than 30 new reviews. Retargeting and banner ad campaigns have generated 1.3 million impressions and a 30% increase in year over year sales. Contributing to this growth has been the Adwords campaigns with an average cost per sale of $34.17. The 12-month Value Builder® program has been implemented.

After a long and successful career in outside sales for several manufacturers Mr. Mindlin wanted to develop a coaching practice to teach new salespeople his methods. He had written a draft of a book summarizing his knowledge.

Create a website, help Mr. Mindlin develop a list of potential clients, offer him as a guest speaker to local groups, complete rewrite/edit of his manuscript and publish his book.

With the publishing and distribution of his book, Mr. Mindlin began getting consulting opportunities with a variety of companies throughout the US. This ‘second career’ continued until his retirement three years later.