What we Believe
The Role Of Keywords In SEO
SEO or search engine optimization, is an ever-changing process. Business websites need to keep up-to-date with new trends, algorithms, and best practices to remain competitive with their SEO results. Regardless of all the changes, one of the most important aspects of...
The Role Of Landing Pages In Paid Advertising
When it comes to paid advertising, the ultimate goal is to generate as many leads and sales as possible. While crafting an effective ad campaign is important, equally crucial is ensuring that visitors who click on those ads are directed to a page that will compel them...
The 6 Keys To Small Business Success
Owning a small business can be an exciting venture, as well as a risky one. The majority of small businesses fail within their first ten years. There’s one underlying theme that contributes to this downfall time and time again— and that is that most small businesses...
Analyze And Improve Your Website With The Story Brand Strategy
Have you ever thought of the homepage of your website as a shop window? It's a useful comparison because, like a shop window, your homepage should grab a visitor's attention and give them an idea of what your business does and the products or services it offers. But...
The Beginner’s Guide To Content Marketing
Businesses today are constantly seeking better ways to reach their target audience in a meaningful and impactful way. With the rise of social media and other online platforms, content marketing has become a crucial strategy for any business looking to succeed in the...
Mastering Brand Messaging: They Key To Connecting With Your Audience
Brand messaging is the foundation of how a business communicates with its target audience. Effective brand messaging can help a business stand out in a crowded market, connect with its audience on an emotional level, and build brand awareness. In this article,...
Turn Leads Into Sales With Marketing Funnel Automation
When it comes to growing a business, generating leads and converting them into loyal customers is the ultimate goal. The process of taking a prospect from initial awareness to becoming a paying customer is known as a marketing funnel. While creating and managing a...
How Social Media Has Changed Business For The Better
Over the past decade, social media has transformed the way businesses operate in ways that were once unimaginable. With the rise of platforms like Facebook, Instagram, Twitter, LinkedIn, and more— companies of all sizes now have access to an unprecedented level of...
What Is The Difference Between Brand Awareness And Brand Recognition?
Brand awareness and brand recognition are two terms that are often used interchangeably in marketing discussions. However, despite the similarities in their names, these two concepts are not exactly the same. Understanding the difference between brand awareness and...
Why Online Reputation Management Is More Important Than Ever In 2023
In today's digital age, online reputation management has become more important than ever before. With the increasing influence of the internet and online platforms like Google and social media, people can easily share their opinions and experiences online. ...
5 Growing Trends In Consumer Behavior That Will Affect Your Marketing Strategy
Consumer trends have always been an essential factor in shaping the marketing and business growth strategies of companies. As consumer behavior and preferences continually evolve, businesses must adapt their tactics to keep up with changing trends and stay competitive...
Alchemy’s CEO Talks With SubKit About Entrepreneurship
Our Founder and Chief Alchemist, Gordon Van Wechel, recently had an interview with Subkit to talk about his entrepreneurial journey in digital marketing and lend tips to those who may be starting theirs. In the interview Gordon shares… What his business...
Office
1732 S Park Ct Suite D, Chesapeake, VA 23320
Hours
M-F: 8: 30am – 5pm
S-S: Closed
Phone
877-978-2110
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