What we Believe
Why Online Reputation Management Is More Important Than Ever In 2023
In today's digital age, online reputation management has become more important than ever before. With the increasing influence of the internet and online platforms like Google and social media, people can easily share their opinions and experiences online. ...
5 Growing Trends In Consumer Behavior That Will Affect Your Marketing Strategy
Consumer trends have always been an essential factor in shaping the marketing and business growth strategies of companies. As consumer behavior and preferences continually evolve, businesses must adapt their tactics to keep up with changing trends and stay competitive...
Alchemy’s CEO Talks With SubKit About Entrepreneurship
Our Founder and Chief Alchemist, Gordon Van Wechel, recently had an interview with Subkit to talk about his entrepreneurial journey in digital marketing and lend tips to those who may be starting theirs. In the interview Gordon shares… What his business...
How Social Media Has Changed Marketing
Social media has revolutionized the way businesses market themselves and reach their target audience. Gone are the days where traditional advertising methods are the only channels available to reach consumers. Today, social media platforms like Facebook, Instagram,...
How Marketing And Sales Work Together
Marketing and sales are two distinct but related business functions that both play a crucial role in promoting and selling products or services. While they are often thought of as separate components, the truth is that they can and should work together to drive growth...
How to Use Digital Marketing To Enhance Brand Awareness
In the digital age we operate in today, it's crucial for businesses to have a strong online presence in order to stand out among the competition and reach their target audience. With the majority of consumers spending their time browsing the internet, digital...
How Does Marketing Affect Consumer Behavior? Unlocking The Secrets…
Marketing is an essential component of any business, and it plays a crucial role in shaping consumer behavior. From the products and services we purchase to the brands we trust, marketing has the power to influence our decisions and shape our perceptions. If...
How To Improve SEO In 2023
Search Engine Optimization (SEO) is the process of getting traffic to your website from free, organic, editorial, or natural search results in search engines. The purpose of implementing SEO strategies is to improve your website’s position in the search results for as...
Old Media vs New Media
In today’s digital age, media and the way we consume it is constantly evolving. With the rise of the internet, we now have access to a vast array of information at our fingertips, and the way we interact with this information is also continuously changing. One of the...
What Are The Components Of Marketing A Business?
Marketing is the backbone of any successful business. It is the process of promoting your product or service to your target market in a way that resonates with them. But in order to truly know how to market your business effectively, you must first have an...
Mobile Friendly vs Mobile Responsive Web Design: Which Is Better?
When talking about web design, the terms “mobile friendly” and “mobile responsive” often get used interchangeably. This is understandable, as both terms refer to the same concept: Creating a website that is optimized for viewing across various mobile devices. It also...
What Is Google Ads Quality Score And How Can You Improve It?
Google AdWords, also known as PPC ads, are one of the most successful methods in paid marketing. When you search for a term on Google, you’ll see 3 or 4 of these advertisements marked as “Ad” at the top of the search results pages, above the maps listings. With Google...
Office
1732 S Park Ct Suite D, Chesapeake, VA 23320
Hours
M-F: 8: 30am – 5pm
S-S: Closed
Phone
877-978-2110